Competition is positive. It’s good for innovation, it’s good for motivation, and it’s good for customer choice. Yet the fact is that every one of your competitors could also potentially eat your lunch – or, at least, the tastiest bits of it.
And a quick look at our region paints a sobering picture. In Bedfordshire, 9,015 new businesses started in 2023, but the vast majority of these play into existing spaces – which, as a consequence, are becoming ever more crowded.
How, then, do you get ahead of these competitors?