Local funeral firm, Arnolds, has changed its name to Neville Funerals as part of the wider company’s new branding.
Arnolds of Bedford, one of eight Neville branches across Bedfordshire, Hertfordshire and Buckinghamshire, has rebranded as Neville Funerals in a move designed to better reflect the firm’s culture and ethos - supporting the community through difficult times with its caring and professional service.
Neville Funerals first acquired Arnolds of Bedford, even then a long-established undertaking business, almost 30 years ago. Vicky Trumper, Director of Neville Funerals explains: “In 2019, we thought it was time to refresh the Neville look and take the opportunity to combine both brands to ensure that there is no ambiguity in how we are running the business.
“We have an enviable business heritage having been established in the region for over 140 years, but it is critical that we are receptive to change and move with the times. We needed the new brand to capture our offer as a forward-thinking firm. Neville Funerals now has the look and feel of a company that has renewed energy and is ahead of its game in the environment in which it operates.
“As a fifth-generation family run firm, we understand that history and heritage, reputation and continuity is hugely important to our customers and so we wish to assure everyone that this move is just the next stage in our evolution. We have a brand-new look but the trusted service on which we have built our reputation remains untouched.”
The full extent of Neville Funerals sharper, cleaner and bolder brand and identity includes new signage across each of its eight branches, a new website and updated brochures and literature. The website in particular is viewed as a critical component of the rebrand, since it is often now the first port of call for potential new customers.
Vicky added: “We have built our reputation on trust and recommendation, but we also wanted to make it as easy as possible for new customers to research us before approaching us. Our refreshed website, now incorporating social media channels, provides the tools to enable them to do exactly this. It also promotes our credentials, emphasising the firm’s traditional values and proven track record, as well as selling the skills and expertise of the people behind the brand.”
Neville Funerals operates within the highest set of professional standards and is a member of several organisations and professional bodies including the National Association of Funeral Directors. It has a long history of close ties to the community, supporting many local organisations and groups at the heart of the regions in which it operates. In 2019, it’s chosen Charity of the Year is Autism Bedfordshire.
Vicky concluded: “We remain an independent company, retaining the skills and craftsmanship needed to deliver an exceptionally high level of service. Our new brand hits the right balance for us. It captures our fresh and dynamic business approach and affirms our reputation and heritage as a respected and professional company that’s one of the best in its field.”
For more information about Neville Funerals, visit www.nevillefuneralservice.com
