Streets Chartered Accountants and marketing experts Distract are celebrating after bursting into the top ten UK accountancy firms for marketing, brand and digital intelligence.
Working together since 2019, Streets and Distract have collaborated on a host of digital projects, including the launch of an innovative business podcast - the Streets Sessions, rebranding of messaging and use of video to promote the firm’s services as well as personal branding for partners and staff and digital event hosting to provide clear messaging.
Commenting on the new placement, Streets Marketing Partner, James Pinchbeck, says: “The latest Living Ratings of the UK’s top 50 accountancy firms, from Living Group, sees us climb to number 8 for marketing, brand and digital intelligence.
“This widely-respected survey recognises the work of professional firms in terms of effective, innovative and engaging branding and marketing communications. Being listed in the top 10 of the top 50 reflects our commitment to embracing new and imaginative marketing techniques and our understanding of the sector in which we operate. It is a real achievement given the size of our team and the strong competition faced from amongst those in the top 10 which includes the Big Four firms and in total 6 out of the largest firms in the country. Streets as a firm of chartered accountants is currently ranked 36th in the top 50 UK accountancy practices.
“Working with Distract as a marketing and digital partner has meant we have been able to kickstart projects that have shown just how innovative, creative and forward-thinking we can be as a mid-tier and multi-regional firm.”
Peter Watson, Managing Director of Distract, says: “We have been working in partnership with Streets and are constantly adapting and making ideas happen. The launch of their podcast has been invaluable during the pandemic. Originally a video project to discuss business issues, this has switched to almost an update and advisory service for many, covering subjects as diverse as HR, insolvency, government support, thought leadership, tax advice and much more.
“Streets have traditionally been a very events-focused firm, so to replace their events and attract more attendees to digital versions of those due to coronavirus restrictions is a real achievement. We’ve been able to not only deliver their Academies, FDs, Tax and Budget events online but have also hosted an international conference of peers across Europe and beyond.”
James added: “The last 12-18 months have been particularly challenging for all and not least marketers looking to support existing clients as well as maintaining brand awareness with potential new business. Working closely with our external partners including leading web developers Cambridge and London based, Onespacemedia and creative agency Distract we have embraced new techniques.
“Our success comes at a time when we are about to launch a new website and new platform for sharing content to support our clients, along with an enhanced programme of social media activity and digital content sharing.”
Commenting on the findings, Greg Hobden, MD of the Living Group, the publisher of the report, pointed to a select group of distinct firms like Streets, who were able to adapt quickly and smartly to how companies needed to now engage their clients in the changing business environment.
To read about this and other trends revealed by the research, you can download the full report here: https://www.living-group.com/media/59676/living_ratings_professionalservices_21.pdf