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Center Parcs restructures Corporate Events team following an increase in bookings

Written by Paula Devine | 27 Sep 2017

Following an incredibly successful first half of the 2017/18 financial year and with predictions for a record year in terms of bookings and delegate numbers, Center Parcs has restructured its Corporate Events Team to meet the increasing level of demand from new and existing corporate bookers.

With bookings currently 25% ahead of this time last year and the number of delegates attending events across the Center Parcs locations also up, the team has been reorganised to ensure it remains in the best position to effectively respond to the growing number of client enquiries and confirmed bookings, as well as evolving to support industry trends.

As part of the restructure, Dan Elliott (previously National Account Manager) has taken on the role of National Sales Manager reporting into the recently appointed Commercial Manager Liz Pilling. The newly-formed team also includes Nichola Jacklin who is now Agency Sales Manager, while Stuart Bonser and Hermione Gingell who were both previously Business Development Managers are now Regional Sales Managers for the North and South respectively.

The new Regional Sales Manager roles were introduced as a result of the increasing number of new and repeat clients who were enquiring for multiple locations. These newly-introduced roles will improve the customer’s journey as they will now have access to one contact, ensuring a more efficient enquiry process.

Two new Sales Office Assistant positions have also been introduced to help improve response times to clients.

Liz Pilling, Corporate Events Commercial Manager, says: “Center Parcs has built its success on its ability to understand and react to changing market trends, prioritising continual innovation and evolution across both the leisure and corporate events side of the business. Following the incredibly successful first six months of our 2017/18 financial year, we recognised a need to streamline the Corporate Events team to ensure we continue to provide a seamless customer experience.

“The restructure will significantly benefit new and existing clients as the team will be able to respond to the ever increasing number of enquiries in a timelier manner, while our National Sales Manager, Agency Sales Manager and Regional Sales Managers will be able to offer a more efficient, personalised service to clients.”


Topics: Bedfordshire Chamber of Commerce, center parcs

Paula Devine

Written by Paula Devine

Paula is Head of Membership and Global Services at Bedfordshire Chamber of Commerce.

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