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Businesswoman celebrates 10-year anniversary

Written by Bedfordshire Chamber of Commerce | 03 Feb 2022

Sherington woman celebrates 10 years in business

Jo Wareham, founder of The Little Branding Company, is celebrating ten years in business.

After years of working in promotional merchandise Jo set up on her own in 2012 after the company she was working for went into administration.

‘I’d always wanted to be my own boss. I knew I had the experience but starting my own business was daunting. My dad encouraged me to go for it and I’ve never looked back.’

The Little Branding Company supplies companies with promotional merchandise, exhibition products, business stationery and corporate clothing and workwear.

‘I love the variety,’ says Jo. ‘I could be supplying branded pens to a small charity or sourcing a special gift as an employee reward incentive for a multi-national corporate client.’

Her quirkiest order has been a garden gnome emblazoned with the face of John Still, who was then manager of Luton Town Football Club.

‘I always say that no order is too big, too small or too weird.’

Since setting up The Little Branding Company a decade ago Jo’s business has steadily grown but she admits the pandemic was tough.

‘My company was hit hard because nobody was buying promotional merchandise. I diversified by supplying companies with magicians, singers and comedians for their online parties and events.’

Ten years on, Jo has no regrets about starting her own business. ‘There have been ups and downs but I absolutely love what I do. I’m as enthusiastic now as I was when I started – and I think that shows.’

So what does the future hold for The Little Branding Company? ‘I’m looking forward to reconnecting with clients following the pandemic and continuing to grow my business.’

Jo will be celebrating her 10-year anniversary by raising a glass to her dad, who died two years ago. ‘He really motivated me to start up on my own and I know he’d be so proud of me today.’

To speak to Jo Wareham call 07852 951425 or visit 

Topics: The Little Branding Company

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